Volunteering Matters

Introduction:

Volunteering Matters is a UK-based charity that strives to create a more inclusive society by engaging volunteers of all ages in impactful projects. The organization was established in 1962 and has since then successfully helped thousands of individuals to make a difference in their communities.

Challenge:

One of the challenges that Volunteering Matters faced was recruiting new members to its volunteer network. The organization had tried several online and offline marketing strategies, but it needed a cost-effective way to reach out to potential volunteers who were not active online. The charity needed a way to reach people who may not be tech-savvy or prefer the traditional forms of communication.

Solution:

Volunteering Matters decided to create printed items such as leaflets, posters, and flyers to promote its projects and recruit new members. These printed items helped to create a tangible representation of the charity's work and mission, which could be shared with the target audience. The organization worked with a printing company to create a range of high-quality printed materials that could be distributed through various channels.

The printed items designed by Volunteering Matters included:

1. Leaflets: These were designed to give a brief overview of the organization's work, the benefits of volunteering, and how individuals could get involved. The leaflets were distributed at community events, job fairs, and local shops.
2. Posters: The posters were designed to promote specific volunteering opportunities and were displayed in high traffic areas such as community centres, libraries, and bus stops.
3. Flyers: The flyers were designed to be handed out directly to potential volunteers at events such as university fresher's fairs, career fairs, and community events.

Results:

The printed items created by Volunteering Matters were well received by the target audience and helped the charity to achieve its goal of recruiting new volunteers. The leaflets, posters, and flyers helped to create a buzz around the charity's projects, and they were successful in reaching individuals who were not active online.

The printed materials also helped to increase awareness of the charity's work, with many people being inspired to get involved in the organization's projects. As a result, Volunteering Matters was able to grow its network of volunteers and continue to make a positive impact in communities across the UK.

Conclusion:

Creating printed items such as leaflets, posters, and flyers helped Volunteering Matters to successfully recruit new volunteers and increase awareness of its work. The tangible representation of the charity's mission and impact helped to connect with a wider audience and create a sense of trust and legitimacy. Volunteering Matters will continue to use printed items as part of its marketing strategy and encourage others to do the same, especially when targeting people who may not be active online.

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