If you're thinking about sending a gift to business or personal contacts this year, you can't go wrong with a calendar. Even in this digital age, calendars offer lots of practical appeal to anyone, and they're a great way to showcase your brand to customers, keeping you fresh in their minds, every day of the year.
When it comes to creating a 2022 calendar, there are a few things you need to think about, so here's your ultimate guide.
Calendar Type
When you consult a calendar print and design company, one of the first things they'll ask you is what type of printed calendars you want. So, consider the different options open to you, such as wall calendars, desk calendars, drilled hole calendars, pocket calendars or even bookmark calendars.
You can also find various styles within the same category of calendar so that one wall calendar can look very different to another. Don't forget advent calendars, either, if you're looking for a seasonal theme.
Purpose of the Calendar
Whichever type of calendar you choose is largely down to personal preference, and who the intended recipient will be. Think about what you want to achieve from gifting the calendars, particularly if you intend to use them as a marketing tool.
A good marketing print company will be able to talk you through the options open to you, but how the calendar is designed, including aspects such as images, layout, colours and style, will all play a big part in how effective it will be.
If your recipients are the kinds of people to lead busy lives, then include a space on each day of the calendar so they can make notes. If you want to give the calendars to lots of people within one company, desk or pocket calendars are a great option.
Think about what kind of industry the recipient works in. You may wish to include key dates on the calendar that may be relevant to that sector, such as trade events, or even a relevant to-do list at the bottom of each page.
Marketing your Brand
Whether you're printing desk calendars or wall calendars, think about how you can incorporate marketing features into the calendars so that you'll stay fresh in the minds of customers every day of the year. If your company provides goods or services that are attractive or visual-based, use printing suppliers who can provide calendars incorporated with quality images relevant to your brand.
Your calendar should also include your brand details, such as company name, logo and contact details, so that if a recipient needs to get in touch, your information is close to hand.
Quality printing
A lot of companies make the mistake of only thinking about the design, layout and visuals of a calendar, without taking into account the printing aspects. Don't forget, the calendar will need to be useful for a full 12 months, so good quality printing is essential, especially if you go for something like a pocket or bookmark calendar.
While it might seem a good idea to opt for cheap calendar printing, make sure that the quality of the printing isn't compromised in any way. As well as the quality of the paper and other materials that may be used, such as wire binding, consider what type of finish you want, such as laminated, matt or gloss, and whether you want single or double sides.
At WeePrint, we provide a wide range of high-quality calendars for you to choose from at affordable prices, so get in touch today.
Posted by By Jenny on 12th Oct 2021