The hospitality industry is vital to the world's economy, but running a commercially viable restaurant is tough. To stay ahead of the game, the best restaurants need to make use of traditional marketing materials as much as social media and online advertising. Here are six points of sale within your own restaurant you must consider to attract diners and stay profitable.
Tent cards
Tent cards are a neat stand-up alternative to traditional flat sheet menus and takeaway menus. They're a great option for displaying today's specials or set menus offering a number of items for a tempting price. Easy to set up, with no need for your waiting staff to collect and put away, you can get high-quality tent cards on thick 400gsm silk for a luxe feel.
Table talkers
Table talkers are the triangular prism cards mostly used to offer reminders of your best deals for guests when seated. They can be the final point of sale that convinces customers to take up a special offer. You can have multiple table talkers on hand for different days of the week or seasonal menus - simply secure the tab and pop them on your tables. Our table talkers are printed on 350gsm silk, available in both gloss and matte finishes as well as three separate sizes.
Coasters
Coasters are a cost-effective point of sale, offering small but mighty brand reinforcement. Easily portable, coasters are often taken away by customers and can be placed at tables or at the bar. Available in square, circular or hexagon designs to match your logo, our coasters are made with lightweight 3mm Foamex and are suitable for all glass sizes and weights.
https://www.weeprint.co.uk/a-board/
A-frames
A-frames sit outside with welcome offers or witty messages, putting your restaurant directly on the pavements to help attract footfall. If your restaurant is on a competitive street, A-frames help to take customers away from rival eateries. Our a-frames are made with sturdy galvanised steel backings ensuring long-term use and can easily be changed with multiple different posters - you can even ask us about our specialist graphic design services if you need them.
Outdoor posters
Outdoor posters are traditional but highly visible to daily traffic, often displayed near public transport shelters. Why not include a QR code for them to scan for a discount, special offer, or to view your new items? We can make an outdoor event poster as large as A0 size with weather-resistant materials and UV-resistant inks to avoid damage.
Indoor posters
Indoor posters can display important information such as opening hours or Wifi access, encourage restaurant etiquette regarding ordering and queueing, advertise upcoming events and job openings, or promote services that customers may not know you offer, such as party bookings and takeaway deliveries. Posters can also be used as a menu board to view while at the bar or waiting to be seated. Our multi-purpose, short-run posters are completely customisable to suit your needs. You can print a takeaway leaflet that is a replica of your indoor posters if you would like your customers to be able to take away information about your business with them, we have many takeaway designs available.
If you are looking for printing companies Glasgow based, look no further than Wee Print. We can help you secure the success of your restaurant, maximise the use of every space available, indoors and outdoors, with excellent print advertising. From a menu display to small flyers and POS media, we can provide the print services you need.
Posted by By Jenny on 23rd Jul 2021