There’s been a huge emphasis on digital marketing in recent years, and vast amounts of money spent on creating websites to promote law firms. Though this is commercially vital, it becomes too easy to overlook the importance of printed materials.
Traditional marketing materials still matter, especially in the professional
services sector! This is why we've compiled a guide to printed items every
solicitor needs.
Business cards are still an important marketing tool, even though so much
client interaction has moved online.
They are a convenient and versatile way to build awareness of your solicitors
practice. It’s something you can liberally hand out at your offices and while
networking for people to store and use at a later date.
Asking potential clients to ‘look you up’ online does not have the same
immediacy or likelihood of success.
This a similar principle. A physical overview enables you to disseminate your
company’s vision and service offering to a wider audience, not just those who
connect with your social media or search for you online.
It’s the sort of thing people pin to noticeboards or tuck into draws if they
have no immediate need of your services. The same can’t be said of websites!
You can even have different types of leaflets for each service area to
cross-sell in your waiting room or at networking opportunities. Using a digital
print service means the cost of leaflets can be kept low.
Using printing suppliers to produce an attractive leaflet is a valuable way to
give prospective clients a brief ‘taste’ of your brand. However, to fully
explain your unique selling propositions and services, a beautifully designed
brochure can work brilliantly.
There's no scrolling or clicking around website pages; your customers have all
the information they need right in front of them.
Engaging with UK print services also becomes valuable if your practice
regularly attends events, or you share a premise and have a communal foyer.
Banner printing services and exhibition stand designers can advise you on the
most cost-effective and versatile materials for your target audience.
Having lightweight and easy to erect banners and display stands gives you the
option of getting your brand right in front of people at meetings, conferences,
exhibitions or in your office complex!
Do solicitors still need stationery items like compliment slips? You do if you
want to tick lots of boxes for good customer service.
The aim of compliment cards is more about retaining rather than attracting
clients. A handwritten message on corporate stationery can be a personal and
engaging touch that’s much appreciated.
A trade printer who can produce stationery you can overprint easily or who
offers small runs at low prices is highly recommended.
Modern consumers and business decision-makers want to be treated as
individuals. If you can supply them with printed items specific to their needs
and interests, you immediately create an important personal connection.
Marketing materials can build your competitive advantage and promote your brand
in ways digital marketing can’t replicate. The key to success is finding printing
suppliers who manage costs well while offering high calibre design and print
services. If you're looking for printing services you can rely on, get in touch
with our team today.
Posted by By Jenny on 13th Jul 2021