What are Printed Belly Bands?

Printed belly bands are a type of printed paper or card that is wrapped around a product, usually a box or package, to add branding or information. They can be used for a variety of purposes, such as adding branding to your packaging, providing additional information about your product, or making your product stand out on the shelf.

Printed belly bands can be customized with your logo, product information, or any other design you choose. They are typically made from a heavyweight paper or cardstock and can be printed in full colour to ensure your branding and messaging stand out.

So, how can you use printed belly bands to enhance your business's packaging? Here are some tips and ideas to consider:

• Build brand recognition: One of the primary benefits of printed belly bands is that they offer a unique way to showcase your brand. By adding your logo, company name, or tagline to the band, you can build brand recognition and make your product stand out from competitors. Customers will remember your brand and be more likely to purchase from you again in the future.
• Highlight product features: If you're introducing a new product, a printed belly band can be an excellent way to highlight its unique features. For example, if you're selling a set of kitchen knives, you might include a belly band that showcases the materials used in the blades, the ergonomic design of the handles, or the product's durability. This information can help customers make informed purchasing decisions and encourage them to choose your product over others.

• Share promotional messages: Printed belly bands can also be an effective way to share promotional messages with your customers. You might use a band to advertise a limited-time sale, offer a discount code, or promote a new product line. These messages can entice customers to make a purchase or explore your website further.
• Add a personal touch: Finally, printed belly bands can be an excellent way to add a personal touch to your packaging. For example, you might include a heartfelt message thanking customers for their purchase or wishing them a happy holiday season. These small touches can go a long way in building customer loyalty and encouraging repeat business.

When designing your printed belly bands, there are a few important things to keep in mind. First, choose high-quality materials that will hold up well during shipping and handling. The last thing you want is for your beautiful belly bands to arrive at customers' doors wrinkled, torn, or damaged. Additionally, be sure to choose a design that is consistent with your brand's overall aesthetic. Your belly bands should look and feel like they are part of a cohesive branding strategy, rather than an afterthought.

When it comes to printing your belly bands, you have several options to consider. Some businesses choose to print their bands in-house using a high-quality printer and paper stock. Others choose to work with a professional printing company that specializes in custom packaging materials. Both options have their advantages and disadvantages, so be sure to consider factors like cost, turnaround time, and quality when making your decision.

Adding a custom stickers to attached your belly band is a great finishing touch. We reccomend paper stickers for this.

Printed belly bands are an excellent way to add style, personality, and branding to your product packaging. By choosing high-quality materials and designing a band that is consistent with your brand's overall aesthetic, you can enhance the presentation of your products and create a memorable experience for customers. Whether you're highlighting product features, sharing promotional messages, or simply adding a personal touch, a well-designed belly band can make a big impact on your business's bottom line. We are here to help as Printers Glasgow.