Statistics show that more people are using direct mailing than ever before. Why? Simply put, it works. Not only can you have a higher return on investment than other forms of marketing, but well-designed postal marketing is a great way to show your credentials as an e-commerce company. It's understandable that in this digital age, receiving something physical can be a rare novelty. It can also be used to your advantage if you market it right.

Below is a full guide to marketing your business offline.

What is direct mail marketing?

Direct mail is simplistic in its design and consists of a message or an offer that you send to entice potential customers, usually through the post. They can come in all shapes and sizes- whether it’s a brochure with an offer, a postcard announcing your brand, free gift or a letter with a survey, they are all great tools that you can use for building up your company.

It’s a great addition to a complete marketing strategy and gives you the opportunity to get back to basics.

Crafting the perfect message

When creating any type of marketing, it's important to put all your effort into making the message as clear, concise, and persuasive as you can. This will help you to better connect with your audience and achieve the goals you set out for.

Discount: You can send offers in email campaigns, but it's worth sending a well designed postal offer to make your business stand out. Emails are easily missed with so much to read every day. You can offer a discount on their next order to try draw in a sale.

Booklet Printing or Catalogues: Want to put more products in front of your audience and to tell them about new services? A catalogue is the way to go. You can create folded leaflets for advertising or even a saddle-stitched brochure that should highlight your most popular products.

Introductory offer: One tried and tested strategy for getting more customers is by trying to entice them with an introductory offer. Think about things you could do - like a free dessert at your restaurant, a discount on their first purchase on your site or free delivery as a bonus if they sign up now.

Lapsed customer refresh: What you do for your customers during COVID-19 is as important as it’s ever been. Check in on them with timely updates and make sure to follow up on any outstanding orders or inquiries. Don’t forget to offer special promotions and discounts from time to time, too.

Seasonal updates: Consider using transactional messages to talk to your customers about new collections or planned celebrations. Make sure you're doing this well in advance, as this will help them plan and make purchases before big events like Valentines, Black Friday, Cyber Monday etc., which are coming up soon this would be perfect on a flyers Glasgow.

Thank you Marketing: A personal touch can go a long way, which is why you should show appreciation to your customers. A simple 'thank you' not only makes them happy but allows them to know that they are valued. This can increase brand loyalty at the same time. Paying attention to your customers doesn’t have to mean that you have to spend lots of time on them. Sending a short ‘thank you’ card or offer is a simple way for you to reach out and show appreciation.

Get your direct mail print perfect

Once you’ve decided on your messaging, it’s time to think about design!

Postcards are a great way to send a quick direct mail. They’re affordable and can be printed in bulk, which is helpful if you plan to send out offers on a long term basis. You can use a folded leaflet or brochure, if you have more to say.

Don't forget to make your branding visible on your design and ensure that the message you want to convey is clear. If you can't pick between two designs or want to compare which one works best, you can always send them out with unique offer codes. Most importantly, make sure your design isn’t too busy, it needs to be eye catching. Printed Direct Mail that is too busy or unclear will end up right in the recycling bin, so make every word count. The design of your mail starts making a big difference in how likely you are to get your message read. If you need any help with the design process, we are here to help as a Glasgow Printer. 

Finishing touches 

You’re almost there! It’s time to add a few finishing touches so your direct mail really stands out against the doormat.

A printed Belly Band can hold everything together as a nice final touch with the additional of sticker printing with your logo to reinforce your brand. Another way to keep your brand consistent is envelope printing with your brand, or we can laser on each address for you with a stamp, just contact us for a quote. 

Feel free to order your free sample pack to have a feel for yourself. 

Are you ready to take your business marketing to the next level? Order online today or contact us for a quote on Leaflets Glasgow or any other direct mail.