The internet has made promoting all over the globe so much easier, with a click of a button you can be chatting with someone on the other side of the world and all for FREE! But don’t forget about your local potential customers, these days we are trying to shop locally whether it is our food from the local grocery shop rather than the big supermarkets or buying handcrafted products as gifts for our loved ones. Here are some great OFFLINE techniques for promoting your business.

1. Offline unconventional marketing

Unconventional marketing strategies can be fun, and because online marketing channels are narrowly structured, offline is the best arena to promote your small business to local people. So, starting now, ignore what you know about marketing channels, and let your inner child out to play. Having your Business Stationery Glasgow printed professional with your logo keeps your brand on show for all to see.

Offline marketing ideas:

• Leave sticky notes in random places (bars, coffee shops).
• Advertise promotions on the pavements and walkways with stickers and posters.
• “Accidentally” leave a branded pens in shops, bank etc..
• Donate branded bookmarks to your local library.

2. Drop business cards

Keep handing out business cards! Don’t just share them when you first meet someone new. Drop them everywhere.

Places to drop business cards:

• Leave a business card with your tip at a restaurant.
• See a public bulletin board? Put up a business card.
• Go to the library and place business cards in books related to your business.
• When you see a contest fish bowl asking for business cards, drop yours in. Always.
• If you see other business cards lying somewhere in a building, just sneakily add yours in!

3. Donate to Charities and Events

By offering your product or service as the prize for a local contest, you can build visibility for your business while showing your commitment to the community. Gift Vouchers are a great options if you can’t physically give hand over a prize, add in Flyers Glasgow as well with your business details.

4. Speak at events

Professional events offer a great way to meet new people, share your ideas, and build brand awareness. They’re even more effective if you speak at them, putting a face to the business makes people feel more comfortable parting with their cash. Find a local event related to your industry or a networking group and join in. There are even networking clubs out there that allow one type of industry in each so you don’t need to compete with companies doing the same thing as you. – so less pressure! Having Roller Banners Glasgow to show case your business next to you when you speak is a great way to reinforce your brand.

If you would like more hints and tips check out our other blog posts we are always happy to help business as a Glasgow Printers.