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How to promote your show at the Fringe

How to promote your show at the Fringe

For theatergoers, the Fringe season may be the most magical time of the year. All over the world, from Edinburgh to Miami, musicians of all types can be found in small theaters around the city. It’s a mix of performers, but all have one thing in common: They want people to come see their shows. They are not marketers, but they quickly learned about marketing to compete with the other shows.

If you've been to the Edinburgh Festival, then you know that it was impossible to walk down the Royal Mile due to all of the street performers, artists and drama students in front of you who were singing, dancing and juggling. I also found them very distracting. To stand out make sure your design is eye catching on your Fringe Posters and Fringe Flyers, it is sop important to have the best Fringe Graphic design to draw people to your show.

Fringe stickers with your brand are a great way to spread the word about your show. Handing out free samples of your product in the street can have a great impact on the general public, who will take them home and talk about it with their friends. It's a simple idea that can have huge results!

Another idea would be Fringe Keyrings, pens, notepads or tshirts are another great gift to give to passersby another great photo opportunity is a Fringe Selfie Frames, people can take a photo with you or their friends which ends up promoting your event on social media easily!


Indoor and outdoor Fringe advertising are essential to anyone who wants to market their shows in Edinburgh. There are many, highly visible places where you could put up Fringe posters or Fringe banners, including banners, stands or bollard covers.

These are just some ideas to promote your show. As an Edinburgh Printer we would be happy to offer our advice just simply contact us for a chat.

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Posted by By Jenny on 13th Jun 2022

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