The holiday season is right around the corner, meaning it is time to start booking more clients and selling more products. Most businesses have faced many challenges due to the Covid-19 pandemic, but the holidays offer an opportunity for you to increase revenue before the year ends. Here are a few ways to promote your salon or barbershop during the build-up to Christmas.

Social media

Brands across the board have recognised the power of social media in promoting their products and services. Customers use social media for Christmas shopping and gift ideas, making it the perfect place to promote your business. Instagram has proved to be a valuable marketing tool, so here's how you can use it to promote your salon.

Have a giveaway

The chance to win a gift gets people excited, so invite your followers to participate in a giveaway. Hosting a giveaway encourages participants to promote your page, therefore, increasing engagement and visibility. Ensure that you read the contest rules from Instagram when organising your giveaway, as they change very often.

Shout about your services

Entice new and existing customers with special holiday offerings from your salon services. Share before and after pictures of your client's hair to remind people of how good your hair treatments are. Do not forget to communicate to clients about your holiday availability, working hours, and how they can book an appointment.

Promote holiday deals

The festive season is associated with discounts. Therefore, offering your clients discounts and gift cards will give your business a competitive edge. When promoting your holiday deals on social media, ensure that you use prompting language such as 'only today,' 'last chance,' or 'limited time only.'

Remind customers that you're taking precaution

Some customers are still wary about going out to public places, so take this opportunity to share your salon's safety and hygiene measures. If you haven't already, ensure that you get plastic screens for receptions, Perspex screens for hair salons, set a handwashing station, and get protective gear for your employees.

Gift cards

Gift cards are one of the most effective ways of promoting your salon during Christmas. If your salon sells gift cards, this is the perfect time to remind people that you've got them. You can market them as holiday gifts for last-minute shoppers who don't know what to get their loved ones or personal treats after a hectic holiday season. Consult a brand graphic designer and printing experts to help you create high-quality cards for your salon.

Focus on retail specials

Selling retail specials is an excellent way to promote your salon, especially if you are in an area where businesses are still closed. Create product bundles and wrap them nicely with beautiful packaging. Product bundles make great Christmas gifts and are a convenient way for you to get rid of lingering inventory.

Decorate your salon for the holidays

Give your salon some holiday cheer by adding a few festive decorations. Putting up a Christmas tree, sticking snowflakes to your windows, or hanging tinsel will help get you, your employees, and your clients in the holiday spirit.

If you're looking for an expert printing company to help you promote your salon, look no further. Wee Print specialises in high-quality gifts, greeting cards, and even a graphic design service, so contact us today for more details at our Seasonal Section