Knowing your customers and tailoring programmes around their spending habits will make your loyalty scheme far more impactful. These are our top five ways to encourage loyalty from customers.

1. ADJUST LOYALTY OFFERS BY FREQUENCY

Play to your customers’ buying habits by matching your marketing of certain products to the frequency with which relevant industries buy. You can offer discounts on products they buy or a freebie. Having a printed Business card Glasgow or Loyalty card is a great way to get customers coming back.

2. USE CONTENT TO POSITION YOURSELF AS AN EXPERT

Customers are expecting more from retailers to secure their business. Think about setting up a blog, or emailing facts and tips to customers in order to demonstrate that you know what you’re talking about.

3. BE PRESENT DURING THEIR PEAK PERIODS

Every industry has a busy period. Make sure you are in their minds in the lead up to this time by keeping in contact, by email, phone or direct mail.

4. KNOW YOUR CUSTOMERS

Keep track of your customers’ buying habits using a CRM system, tracking what they buy and when can be key to getting them buying from you.

5. WORK TO SEASONALITY

Customers will respond better to offers relevant to them. Fact. An email outlining what you can offer them before a big event in their calendar will draw a stronger connection between you and your customer. Use different types of marketing from email, phone calls, printed items like Flyers Glasgow posted to them, using different ways of marketing will keep you in the front of their mind.

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