The arrival of a new year is always a good time to re-evaluate your marketing strategies, so if you're looking to up your game this year, here's everything you need to know about print marketing.

Why use print?

Marketing print is still very much on-trend, despite the dominance of digital methods, so don't dismiss this highly effective form of advertising to new and existing customers. Not all of your target audiences may be swayed by digital marketing, so you could be missing a trick if you only market online.

So, when it comes to deciding which marketing print methods to go for, what should you consider?

Company brochures

The feel of a glossy brochure is always going to win hands down compared to reading print online, so make sure you show off your brand in its best light this year with printed company brochures.

Brochures are a great way to detail who you are as a business to your customers and clients while explaining what you have to offer, and what makes you stand apart from your competitors.

The one thing you should always factor in when getting printed is to use a reputable print and design service, so your brochures exude good quality.

Offers and promotions

If you're looking to increase your customer base this year, focus on providing a range of offers and promotions that will win your audiences over. This is where marketing print can come in handy, as there are lots of different ways you can use this to advertise a sale, discount or promotion, such as through flyers and leaflets, posters, loyalty cards or a discount code voucher.

Always make sure that your offer is relevant to your audiences and timely, and that you monitor how effective any promotional campaigns have been. Plus, work with a commercial print company that has expertise in providing marketing print for promotional purposes.

Assess your logo

As another year dawns, now is the perfect time to assess whether your logo and branding are still current. As time goes by, a company logo and its branding can start to look a little dated, and may no longer properly align with your existing goals and strategies.

If you feel that your logo, and branding could do with freshening up, speak to a brand graphic design company who can discuss different options for you. If you do opt for any upgrades, bear in mind that you'll need to make sure your business stationery, marketing materials and online content all reflect the new changes.

Go green

If one of your New Year's resolutions is to take a more environmentally friendly approach to your business methods, then look to go green with your marketing print materials this year and beyond.

Many reputable printing suppliers understand that businesses increasingly prefer to make eco-friendly choices when marketing their brand, so it's easier than ever to source recycled options such as paper, banners, flyers, business cards and pens, enabling you to promote your business with a clear conscience.

Get in touch with the experts at Wee Print for all of your marketing print ideas for 2022.