Briarlands Farm

Introduction:

Briarlands Farm is a family-owned farm and campsite in the heart of the Central Belt in Stirling. The farm is home to a variety of animals, including cows, pigs, sheep, and horses, and offers a range of outdoor activities such as nature trails, tractor rides, and a play area as well as a café.

Challenge:

One of the challenges that Briarlands Farm faced was promoting its outdoor play area, animals, and activities to visitors. The farm needed to create promotional materials that would be informative, engaging, and attractive to visitors of all ages.

Solution:

Briarlands Farm worked with a local design agency to create a range of printed items that would help promote its outdoor play area, animals, and activities to visitors. The printed materials were designed to be informative, engaging, and easy to use.

The printed items designed by Briarlands Farm included:

1. Signage: The farm installed signage around the premises to guide visitors to the various attractions and activities on offer. The signs were designed with a consistent look and feel and included colourful graphics and clear text.
2. Folded leaflet with a map: Briarlands Farm created a folded leaflet that included a map of the farm, a list of animals on the premises, and information about the outdoor play area and activities. The leaflet was designed with engaging graphics and clear, concise text.
3. Stickers: The farm created stickers featuring the animals on the premises, which were given to children as souvenirs. The stickers included colourful graphics and the Briarlands Farm logo.
4. Loyalty Cards: Turn first-time customers into regulars. Loyalty cards are one of the cheapest and most effective marketing tools available to you, so why not make the most of them

Results:

The printed items created by Briarlands Farm helped to promote the outdoor play area, animals, and activities to visitors, resulting in an increase in foot traffic to the farm. The signage helped to guide visitors to the various attractions, while the leaflet with a map provided visitors with an easy-to-use guide to the farm.

The stickers and business cards were well received by visitors, with many children proudly displaying the animal stickers on their clothes or bags. The farm also noticed that visitors were spending more time on the premises, engaging with the animals and participating in the various activities on offer.

Conclusion:

Creating printed items such as signage, a folded leaflet with a map, stickers, and business cards helped Briarland Farm to promote its outdoor play area, animals, and activities to visitors. The engaging graphics and clear, concise text helped to attract visitors of all ages and provided a valuable resource for visitors to navigate the farm. Briarland Farm will continue to use printed items as part of its marketing strategy and encourages others to do the same.

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