Black Friday has been spreading across Europe and now become an important day for retailers. Not only is it the biggest shopping day in America but countries like the UK and France have seen large sales on Black Friday too. Below is our guide to promoting your event.

Inform all your customers

We recommend finding a balance between reminding old customers of your Black Friday deals and attracting new customers on social media. Your existing customers are definitely very valuable because they already know about your brand and it's been proven that if an individual knows about your brand, he or she is more likely to buy your product. All that you need to tell them is that you have some special deals waiting for them.

Here are some ideas of how to let your customers aware of your Black Friday promotions:

Custom Business Cards UK

Sending a card to your customers is an easy way to let them know that you're thinking of them - and it also tends to get opened. At the end of the day, a digital newsletter might not feel very personal, so in order to make up for it, you must put more time into what you send out.

Flyers Printing

It's important to remember that not everyone checks their emails, so it's a good idea to hand out flyers outside of your store as people are going about their day or when you have customers in your store. You should consider adding a discount code to the flyers Glasgow, so that customers who bring the flyer with them and show it on Black Friday will get an extra discount.

Posters

Posters are perfect for one time events like Black Friday where you could give customers vital sales information and preview what your brand is about. They are a great way to inform people of your sale, all while inviting them to participate. You can put them on your shop window or behind the counter, where people will be likely to see them.

Stand out and attract potential customers

During Black Friday, the competition is fierce. You need to be able to catch potential customers' attention and make your business look like a great place to shop. All of your competitors will be fighting for space so it's important that you have a plan too! Black Friday is the day where over the top becomes standard.

These are the products you should consider to decorate your store for Black Friday:

Custom Stickers

Window sticker / Window Clings

Roller Banner

Cardboard signs / Cut outs

Tote bags

Flag

Strut Cards

We hope these tips have been useful. If you need help creating the perfect eye catching design contact us today for a quote as a Glasgow Graphic Designer.