Introduction:

Angels' Share Glass is a Scotland-based glassware company that specializes in creating bespoke whisky glasses and decanters. The company was founded in 2013 by Tom Young, who was inspired by the traditional Scottish practice of the "angels' share" - the portion of whisky that evaporates during the aging process. In order to promote the business, Angels' Share Glass needed a range of printed materials, including business cards, flyers, swing tags, and more.

Challenges:

The main challenge faced by Angels' Share Glass was creating a consistent and recognizable brand identity across all of their printed materials. As a small business, they needed to be able to produce high-quality materials that accurately represented their brand without breaking the bank. They also wanted to ensure that their materials stood out from the competition and effectively communicated the unique aspects of their products.

Solutions:

To tackle these challenges, Angels' Share Glass worked with a local graphic design firm to create a range of printed materials that would accurately reflect their brand identity. The design team started by creating a set of brand guidelines that outlined the company's visual style, including their color palette, typography, and imagery.

The team then used these guidelines to create a range of printed materials, including business cards, flyers, swing tags, and more. They used high-quality paper stocks and printing techniques to ensure that the materials looked and felt premium, while also being cost-effective to produce.

The business cards featured the Angels' Share Glass logo on the front, along with contact information and a tagline that highlighted the company's unique selling point - "Bespoke whisky glassware inspired by the angels' share." The back of the card featured an image of one of the company's signature glasses, along with a QR code that linked to the company's website.

The flyers and swing tags used similar imagery and messaging, highlighting the company's unique approach to whisky glassware and the quality of their products. The swing tags were attached to each glass or decanter sold by the company, providing customers with information on the product and reinforcing the brand identity.

Results:

The new printed materials created for Angels' Share Glass helped to establish a strong and recognizable brand identity for the company. The high-quality materials helped to communicate the premium nature of the products, while the consistent messaging and imagery helped to reinforce the unique selling points of the company. Overall, the materials were well-received by customers and helped to drive sales and increase brand awareness.

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