With Christmas fast approaching, now is an opportune time to switch up your marketing initiatives. But even if money is tight, you can still promote your goods or services this Christmas, with these seven affordable seasonal marketing ideas.

1. Christmas greetings

It's traditional to send cards at this time of year, so order your merry Christmas greetings cards in good time to send to clients and customers. This is an affordable way to remind customers of your business, but if you also include a special offer, promotion or tease of a new offering, you could even boost your sales into the New Year and beyond.

2. Calendars

If you're looking to give a gift to VIP clients or customers to thank them for their custom, printed calendars are always a winning choice. Not only are wall calendars, desktop calendars and calendar bookmarks great value for money, but from a marketing perspective, they're superb, as they'll keep your brand fresh in the minds of recipients 365 days of the year. Bear in mind, when printing desk calendars etc, always choose a reputable, high-quality design and print company so the calendars will look good and remain durable all year long.

3. Special promotion

Since Christmas is a time of giving and receiving, why not offer a special product or service promotion that has a seasonal flavour? Get some small flyers printed to highlight your promotion, for an affordable way to spread the word.

4. Branded gift-wrap

Don't waste your money on the usual gift-wrap this Christmas. If you need to wrap presents for any customers or clients, get branded wrapping paper instead. It's a clever and affordable way to market your business, as it will command attention. Choose a brand graphic design company that provides a quality service, including branded wrapping paper and tags.

5. Update your branding

Tweak your branding to add a festive flavour to your logo, strapline or any images associated with your business. It's a cheap, fun and effective way to grab attention and get your branding noticed. Use a reputable commercial print company to update your envelopes and letterheads for the festive season.

6. Christmas competition

Everyone loves a competition. It's a novel way to get lots of people involved and it's a really effective strategy to promote your business without hurting the bank balance. Choose something relevant to your brand, such as naming something, like a company mascot teddy bear, guessing the amount of something or create a festive-themed challenge. The winner could receive a discount code voucher or gift voucher, for example.

7. Themed festive coasters

Hot drinks are part and parcel of winter, so what better way to get your business noticed than by distributing themed festive coasters with your branding on it? Work with a good graphics and design company to come up with ideas that will allow your brand to stand out. Coasters are also lightweight so could be affordably posted out to customers as an effective marketing alternative to a greetings card.

For affordable Christmas marketing ideas for your business, WeePrint has got all options covered. Get in touch today.