With Christmas festivities rapidly approaching, you want your business to stand out! From sending your customers Christmas cards to offering amazing product gift bundles, there are hundreds of ways to encourage your customers to shop with you during this festive period. Here are our top 6 suggestions to add customer value to your Christmas promotions.

1. Limited time offers

Everyone loves a special offer. From special discounts to buy-one-get-one-free offers, everyone is more willing to spend money when there is the opportunity to save some in the process. By creating and advertising Christmas specific offers, your customers will feel as if you are treating them this festive period. A discount to your customers is a gift from your company. It also shows your customers that you know Christmas can be an expensive time of year, but you are there to support them. It could be as simple as creating and offering free compliment cards to send out with your orders.

2. Tailor your promotions to when your customers shop

It is no big revelation that different people do their Christmas shopping at different times. While some shop all year round, others partake in the last-minute rush for gifts. By tailoring your promotions to suit different types of customers, your company targets all shoppers. So why not print some flyers with merry Christmas greetings and promotions as soon as Halloween is over? Or buy some outdoor signage to use the week before Christmas to make all types of shoppers will feel welcomed!

3. Hold contests

Contests are a great way to add value to your promotions. By turning your promotions into a competition, your customers have a vested interest and are more likely to want to shop with you. Why not offer stationary bundles, bookmarks with your company logos or photo booth frames custom to your company! Your customers will love to feel related to your brand.

4. Personalise your interactions

We are all more likely to want to buy from a company that we feel connected to, and what a better way to forge a connection than to personalise your interactions with your customers. This Christmas, order bulk personalised Christmas cards and wish your customers a Merry Christmas.

5. Create product gift bundles

Another great way to add customer value to your promotions is to offer product gift bundles! Use personalised perfect bound booklets to highlight similar or complementary products. This will show your customers that you care about what they are buying by tailoring promotional material to them.

6. Reward your loyal customers

Finally, everyone loves to be rewarded for their loyalty to a brand. When customers frequently support your business, it is worthwhile to have promotions specifically for them! If an office uses your services or buys your product continually, sending out personalised stationery sets not only will keep you in the forefront of their mind but will also make them feel noticed and more likely to keep using your brand.

We have plenty of products that can help you to make your customers feel valued all the while promoting your brand. From bulk personalised Christmas cards to cheap calendar printing there is something for everyone.