Hosting a Christmas event is a great way to celebrate the festivities but it could also prove lucrative for generating new clients, establishing loyalty amongst existing customers and promoting your goods or services. If you want to make the most of your Christmas event, here are five ways to make it stand out.
1. Innovative invitations
If you want people to attend your Christmas event, they need to know about it, so organising invitations is the first step. Choose high-quality invitation printing services so your invites look professional, and as it's Christmas, you could even include the invite in a Merry Christmas greetings card. Or, for a really novel idea, why not get some branded Christmas crackers printed, and instead of the usual 'joke' inside, include an invitation to your event? Who could resist that?
2. Countdown
We're all familiar with counting down to Christmas, so why not have a countdown to your big event as well? Perhaps consider giving printed calendars to your attendees or if you want to go the extra mile, why not get branded advent calendars printed with special notes or teasers about your upcoming event hidden behind each door?
3. Be Santa
Christmas is all about giving, so even if you host a Christmas event where you're hoping to promote your products or services, don't forget to give something back to your guests. Look for printing suppliers who can organise discount code voucher options or gift vouchers, for instance. You could also get a print and design business to supply branded merchandise, such as printed calendars, notepads, pens, mugs and diaries and wrap them up in branded paper to give to guests as gifts.
4. Menu cards
If your Christmas event will include any form of eating and drinking, then when each guest arrives, provide them with a menu card so they can see what is on offer. Choose a reputable printing shop that can produce quality menus that look professional and have a festive feel about them, using colours such as red, gold and green. Even if food and drink isn't on the menu, you could still get a programme printed of what guests can expect at your event and what's on offer. It will help them to understand the purpose of the occasion and get the most out of it.
5. Marketing materials
Make your Christmas event stand out by getting marketing materials printed to advertise the event, such as placing banners and posters in your shop or business window, or by having informative and eye-catching display boards within the venue, providing a festive flavour while promoting your products or services.
A pop up counter stand could be useful as a marketing tool, allowing you to display your company branding or Christmas message, while storing things on top, such as nibbles, sweets or even drinks. Choose a respected graphics and design company that can create all of the printed marketing materials for you, so that your Christmas event is well-attended, meets your goals and expectations and is a success all-round.
Get in touch with WeePrint to start organising the printed materials for your special event this Christmas.
Posted by By Jenny on 4th Oct 2021