The festive season is just a few weeks away, which means that as a retailer, you should be taking full advantage of this busy time of year, as well as preparing your business for the last-minute panic purchases.

At the end of the day, these purchases will occur regardless of whether they are made with you or your competitors. That's why, if you are not making the most of the Christmas shopping frenzy, you may be missing out on a huge amount of potential business.

We have put together a list of top selling techniques that will assist you in increasing your sales throughout the weeks leading up to Christmas.

1. Encourage people to buy gift cards

Gift cards are extremely popular purchases in the run-up to Christmas, and they can be a terrific way to entice last-minute buyers to make purchases from your website or store. While traditional printed gift cards and vouchers continue to be extremely popular, an increasing number of businesses are beginning to provide digital gift cards, also known as e-vouchers, which can be given instantaneously to the recipient by email or text. If you want some custom gift cards printed and designed, look no further than Wee Print’s gift vouchers

2. Offer discounts

Another easy, yet successful, strategy to enhance sales in the run-up to Christmas is to simply provide your visitors with a discount code that they can use on your website. Make it seasonal, such as Christmas21, and heavily advertise it on your website's homepage as well as through your social media channels, your sign and displays, and printed marketing materials. You could also utilise a discount to prompt consumers to finish their Christmas shopping before the big day and save money in the process.

3. Send out Christmas cards to loyal customers

Sending out  Merry Christmas greetings to your consumers is another excellent approach to express your gratitude and increase customer retention over the festive season. If you don't have addresses or a way of sending physical cards, you can also add a few Christmassy elements to your newsletters and emails. It is a simple thing to do, but can make a customer feel valued. You may also remind a customer of what your shop has to offer, prompting them to take another look at your wares.

4. Create a great window display

Take advantage of the increased pedestrian traffic around your retail store during the festive season by displaying an eye-catching Christmas window display in your storefront window.

If you are able to do so, incorporating your items within your display is ideal; but, the beauty of a Christmas window display is that you are not required to do so. A display that is entirely devoted to the Christmas season might be equally effective. All you need is something distinctive that will capture people's attention. A banner printing service such as Wee Print can help you come up with something unique and wonderfully seasonal.

5. Offer great customer service

Christmas is a busy time of year for many retailers and there is a risk that staff morale will suffer as a result of the additional demands placed on them. Poor customer service is something no one wants to experience at any time of year, but certainly not at Christmas. Because poor customer service will cause customers to turn elsewhere, make customer service a priority this Christmas season in order to keep your customers coming back again and again. Want to treat your employees? Why not have some thoughtful cards printed or custom designed branded advent calendars made for them?

For all your printing needs, look no further than Wee Print. We offer quality printed products to satisfy every advertising and marketing idea, from the common to the unusual. Get started by browsing our services today.