Independent microbreweries in the UK are battling hard to build their business post-pandemic and introduce new people to the taste and diversity of craft beers.
This is one sector where long-standing methods of marketing could be deployed brilliantly. After all, craft breweries are ‘selling’ timeless skills and the importance of holding on to British traditions!
So, here are five ways craft breweries can increase sales by using business printing services.
1. Tell the story of your brewery
It’s how your products taste that matters most. However, modern consumers love to know the ‘backstories’ of what they buy, particularly if you have a quirky or local story to tell.
Storytelling is actually a common marketing method for the best-known brands, but you have the added advantage of being woven into your local heritage and commerce.
Consider finding trade printing services to produce booklets that explain your history, ethos and long term aims. Add in profiles of key staff to humanise your craft brewery business and create a personal touch.
2. Community engagement
One of the best ways to sell more craft beer is to give potential customers opportunities to test samples. It combats any reluctance to switch from their existing favourite tipple, and enlightens anyone who thinks all beers are the same!
That means going out to exhibitions, events and public places as much as possible, The best way to draw attention to your stand and promote your free samples is to commission an eye-catching banners or exhibition graphics you can reuse in different locations.
3. Partner up!
Finding local banner printing services is not the only way you can use nearby businesses to grow your outreach. Joint ventures can also be a creative way to boost sales.
Consider offering a ‘guest beer’ at a restaurant or hotel, or offering to sponsor events or local organisations with product donations and raffle prizes.
Always create flyers in conjunction with these tie-ups, outlining your products and location. Make displaying these part of your agreement with your community partners.
4. Use your brewery for events
Even if you’re tight for space, there are initiatives you can organise to open up your craft brewery to more potential customers; especially contacts who may buy in bulk, or who can give you a good review on websites or social media. You could even consider hosting talks and demonstrations.
You need print services to optimise opportunities like this. Utilise taster menus, flyers explaining your ethos and product range, and order forms to capture sales on the day.
5. Promote the ‘drinking experience’ on a mat
One of the best ways to build sales for your craft brewery is to get your brand and company name known in as many venues as possible. You can do this on a cleverly designed and eye-catching beer mat.
It’s possible to find low-cost printing and delivery services for bulk orders of beer mats in one design. However, there are also affordable ways to produce short runs of a series of quirky, humorous or informative beer mats that you can distribute wherever your products are sold.
To make all of these ideas work, you need to find a versatile and cost-effective marketing print company.
For prices and more business development ideas for craft breweries, browse our website
Posted by By Jenny on 31st Aug 2021