Acquiring new customers is easy. People are always on the lookout for something better, whether that's more affordable, practical, efficient or otherwise, so enticing them to try something new isn't as hard as it sounds. Retaining those clients and making sure they keep coming back, however, is the hard part. You have to incentivise your customers, reward their loyalty and above all else, make sure they are happy.
As a salon, regular patrons are your bread and butter. It's the regulars that come no matter the day or season that really make or break your business. Learning how to retain these clients is key to making sure your business is booming. Here are just 5 easy ways you can build customer retention.
1. Loyalty schemes
Everyone loves a bargain. Handing out offers and freebies is sure to attract the attention of new customers, but loyalty schemes will keep those customers coming back. If clients know they are one or two more visits away from a discount, the likelihood of them choosing a new salon is massively reduced. Even if they aren't considering anywhere else, the fact that their loyalty is being recognised in this way makes customers feel valued and appreciated.
2. Get personal
We all like to feel like we matter, but to most corporations, we are just another number. Your salon provides services that allow you to really get to know people and get personal with them. Learning their names, remembering their family and asking about their recent holiday is not just great customer service, it's a personable experience that your clients will want to come back to. Compliment cards are a fabulous way to show how much you care, and a handwritten note of thanks will be appreciated by all of your customers.
3. Build your brand
An easily recognisable brand breeds customer loyalty. Whether it's a logo on a window, branded stationery or regular emails, making your company instantly recognisable builds trust and loyalty among your clients.
4. Apologise
Accidents happen and mistakes are inevitable, but what matters to customers is how you handle the situation. If it's your fault, taking responsibility and apologising for the error will gain the respect of customers and in turn, demonstrate how much you respect their business. Offering compensation and rectifying the situation will let clients know that you care about their feedback and are willing to put it right.
5. Surprise them
Everyone loves a surprise and clients are no different. When companies go above and beyond, customers feel like they are valued and appreciated. It doesn't have to be expensive or lavish; you could simply buy Christmas cards to print, Gift Vouchers or spotlight your customers in a company newsletter. This kind of gesture will keep customers coming back to your business again and again.
If you need commercial prints for your salon, Wee Print can help. Whether it's compliment cards, flyers, booklets or more, we provide the best printing and delivery services around. Buy online today or get in touch to find out more.
Posted by By Jenny on 7th Jul 2021