Printed envelopes can be branded to incorporate company logo and colours. This can make mail more attractive and should increase open rates. It is a great way to make an impression on your clients, prospects and partners.

Regardless of how the envelope is opened, you can be sure that the recipient will be keenly aware of your client’s company. A well-designed envelope printing that illustrates key messages and includes a company logo can raise awareness whilst retaining privacy.

1. Direct Mail Campaigns

Direct mail has become increasingly popular, with success rates that are better than their digital equivalents. With the way things are currently, the direct mail industry is less crowded and it's much easier to reach your target audience.

When your client is looking for a Direct Mail campaign to launch a new product, to promote an existing range, or simply to communicate a corporate message, encourage them to send in a printed envelope.

You can give your mail a greater impact by designing an envelope that complements the enclosed process. If they're sending a new product catalog, make sure to have a copy of their best product on the envelope. If they are sending a discount code with flyer printing or on a compliment slip size insert, tell the recipient on the envelope to encourage a higher open rate. The possibilities are endless!

2. Company Rebrand

It's no easy feat to get a company's reputation back on the map, which is why rebranding campaigns often need to be outsourced to experts. If you want to avoid the negative public perception or want to shift your customer base, a rebrand can help you with that. Alternatively, it can also be executed if your company's visual identity needs some up. When you are approached by a client for a rebrand, you will be expected to produce their entire new identity including basic logo designs, their corporate colours and their new slogan. You will also be expected to come up with some initial design work for the company station and they may want to see your portfolio. They are likely to ask for business cards, headed paper and business compliment slips, however this is the ideal time to recommend printed envelopes too.

Get customers on board with the rebrand by consistently showing them the new image. When your client communicates with their customers following a rebrand, an envelope displaying the new colours and logo will help win them over!

3. Election campaigns

You know that politicians are going to need a lot of exposure, so they might be a good client. Print is a great way to reach their audiences and it is tangible. When they send letters asking for campaign donations or booklet printing spreading word of their political manifestos, ensure the recipient is instantly informed of the candidate, party, and their ideas by printing it on the envelope. Help your client gain ground in the political world, even if their letter remains unopened.

4.Wedding Stationery

Once your Wedding Stationery is complete and looking stunning, there’s no doubt about it a printed envelope with everything inside is the perfect finishing touch. Get the anticipation building with Printed Envelopes for Save the Date cards or RSVPs, to create truly personal pieces that just beg to be opened.

You can add fun finishing touches like putting all the info around a printed Belly band or add a circle vinyl sticker or custom sticker to the envelope with your wedding colours or logos to tie it all in.

There are some many ways to use printed envelopes to promote your business, contact us today for a bespoke quote from an Edinburgh Printers.