Marketing is a competitive space. You want to stand out from the crowd and get your message across as quickly as possible.

Fringe marketing is an effective way to do just that. It offers an opportunity to be creative and innovative with your marketing efforts, making them more memorable for the customer.

There are many fringe ideas you can use, such as stickers, posters, flag, banners and promotional items to promote your show.

1. Great Fringe Graphic design of your posters and flyers

Whilst it’s hard not to worry about the amount of paper on display (some serious recycling required) there is no doubt that a great poster design can help grab attention. The design needs to smack the reader in the face with the core proposition - For a comedian, this can be as simple as a creative mugshot that shows your stand up abilities. Include proof to back you up with quotes and review stars and the time and place of your show. Media owners tell you that repetition and opportunity to see are vital. In Edinburgh this is true and the best creative wins out. We noticed the same posters in many different places and it wasn't just a coincidence. The poster design is carried through to the flyer with room for more information about the film on one side. Flimsy flyers are false economy. Better stock conveys better quality.

2. Fringe Promotional Items

Fringe stickers with your brand are a great way to spread the word about your show. Hand them out in the street and transform the general public into walking advertisements for your production. They're cheap, cheerful and a great way to make your mark.

Another idea would be Fringe Keyrings, pens, notepads or tshirts are another great gift to give to passersby another great photo opportunity is a Fringe Selfie Frames, people can take a photo with you or their friends which ends up promoting your event on social media easily!

3. Outdoor Banners and signage

Outdoor Fringe posters are essential to any Fringe performers marketing their Edinburgh shows. There are alot of highly visible areas to promote your show.

Large format Fringe banners, Fringe flags or simple to implement Fringe bollard covers are great way to promote your event to passersby.

4. Start a Competition

Everyone loves a free entry into a contest or picking out raffle tickets to win a prize. Promoting this can draw people to your event and get you more time to speak to them to promote your show. You can advertise this with a wide range of print including printed raffle tickets. There are plenty things you can offer as prizes. 

As an Edinburgh Printer we would be happy to offer our advice just simply contact us for a chat.