Running a law practice will involve juggling many aspects, but marketing the business will be crucial to ensure you create the right impression and enjoy a growing client list. Here are 10 marketing tips for all Lawyers.

1. Showcase your expertise

You won't be the only law practice around, so it's important you showcase your knowledge and differentiate yourself from others. Set up a blog, or use a reputable print service to get newsletters printed detailing your company news or other useful information about your services or areas of expertise.

2. Utilise feedback

Nothing endorses the reputation of a law practice better than positive feedback from clients, so make sure to include testimonials, feedback and reviews in all of your marketing print literature and on your website.

3. Make your website SEO-friendly

Potential clients won't find your website if it doesn't rank high up on search engines, so make sure your site is SEO-friendly and is optimised for use on mobile devices. Get your website professionally designed.

4. Upgrade your marketing brochure

A marketing brochure is a real asset for a law firm, so take a good look at yours to see if it can be improved in any way. If you haven't got a brochure, now's the time to contact printing suppliers for some quotes. To exude a professional image, use a high-quality reputable commercial print business for your company brochures.

5. Offer a promotion

If you're trying to drum up trade for your law firm, especially if you're a fledgling business, think of ways to tempt would-be clients to use your practice instead of others. You could consider offering a promotion, such as a free consultation or service or a reduced rate for first-time clients. A print and design company can help to create some small flyers to detail your marketing promotions.

6. Design a great logo

A logo is an important part of your law firm branding, so could yours do with a makeover to make it more effective? Do you even have a logo in the first place? Contact a brand graphic design business to get expert advice on improving your logo design.

7. Quality stationery

Most law firms use a lot of stationery to communicate with their clients. The quality of the letterheads and envelopes you use can speak volumes about your business. Assess whether your stationery could do with an upgrade by contacting printing experts. Consider the quality of the paper you use, as well as the print quality of the letterhead text.

8. Go social

Give clients more ways to contact you or find out about your legal services by getting involved with social media. Sign up on social media platforms to provide news and information about your services, and to obtain feedback and queries from existing and new clients.

9. Communicate regularly

Whether you're writing a newsletter, offering a promotion or providing information on your website, make sure to communicate regularly with your audiences as part of your marketing efforts. This will keep your law firm fresh in the minds of your clients.

10. Be consistent

It's beneficial for law firms to choose a mixture of online and offline marketing strategies, but whether you're posting news on social media or sending out a printed newsletter, always be consistent with the tone of your message and branding.

For a wide range of custom printing services to market your law practice, contact the experts at Wee Print.